Domains are an excellent product to resell: customers need them, they renew every year and each one is a natural lead for hosting and email.
How domain reselling works
- Your provider registers domains at wholesale price.
- You sell them to your customers at your price.
- The domain is registered in the customer's name (they are the registrant).
- Each year the domain must be renewed, which creates repeat revenue.
Step 1: Get reseller access
Ask for a reseller account with domain access. With SyllHost, API access is enabled per customer and domain prices are shown at your reseller price. See the API reference.
Step 2: Understand your price list
Call GET /domains/tlds to see registration, renewal and transfer prices for each extension. Prices differ by extension, so build a price table for your customers. Our platform never sells domains below cost to you.
Step 3: Set your margin
A small fixed margin per domain (for example $2 to $4) keeps you competitive. Remember renewals are billed at the price you bought at, so make sure your renewal price still has margin. Read pricing for resellers.
Step 4: Collect correct owner details
Registries require accurate registrant data: name, email, phone, address, city, postcode and country. Wrong data can lead to suspension. Explain to customers why you ask. See WHOIS privacy.
Step 5: Let customers search
Add a domain search to your website using GET /domains/check. Learn how in how to register domains via API.
Step 6: Upsell hosting and email
Every domain sale is a chance to offer hosting, business email and SSL. Customers who already trust you for the domain convert easily.
Step 7: Manage renewals
Renewal invoices are created before the due date and, with auto-renew on, paid from your balance. Keep your balance funded. Remind your customers before expiry. See what happens when a domain expires.
Profit example
If your wholesale price for a .com registration is $11.40 and you sell at $14.00, you earn $2.60 on the registration and again on every renewal at the price you bought. Fifty domains give about $130 gross per year from domains alone, plus the hosting and email you sell alongside. Domains are low margin but highly sticky: customers rarely move a domain they use for email.
Compliance basics
- Registrant data must be accurate. Do not register domains with fake details.
- Respect trademarks. Refuse to register names that obviously copy a known brand.
- Keep a record of who ordered what and when.
- Tell customers about renewal prices and dates upfront.
Packaging
Bundle a domain with a hosting plan and business email as one "Get online" package. Customers understand the value, and you earn on three products with one sale.
FAQ
Do I own my customers' domains?
No. The customer is the registrant. You manage the service for them.
Can I transfer domains in?
Yes, using type transfer and the EPP code. See the transfer guide.
Build with our API: read the Reseller API reference and the step-by-step guide. API access is enabled per account, so contact us to request it.